ibws: Aishwarya Rai

Bollywood actress Aishwarya Rai Bachchan may not have come out of the pain of losing the Nakshatra jewellery endorsement deal to Katrina Kaif last year. But now the New York actress has snatched another endorsement deal from her. A soap that the former Miss World endorses wants Katrina to sign up for the upcoming campaign.A well placed sources confirmed that the company is already in talks with Katrina but the deal with the actress has not been finalised yet. If that was not enough a reputed watch company which has Aishwarya on board for endorsing its products is in talks with Katrina as well. Earlier in the year Mattel Toys India Pvt. Ltd. had made Katrina the face of Indian barbie doll during the Lakme Fashion Week. This after the company had almost finalized the deal with Aishwarya Rai Bachchan. So when the soap giant though about dumping Aishwarya it did not surprise many.Analysts believe Aishwarya who is the wrong side of 30 is slowly loosing her appeal over the younger girls. When L’Oreal hired Sonam Kapoor to endorse its product it was evident that Aishwarya’s brand value had certainly taken a hit. Sonam made matters worse for the actress when she stated that she was youth gace of the product while Aishwarya would appeal to the older women. Ash did not take this lightly and made sure Sonam’s red carpet walk at Cannes was cancelled.

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